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	<title>mortarandpixel &#187; Communication</title>
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	<link>http://mortarandpixel.com/blog</link>
	<description>the findings and observations of a Digital Channel Strategist</description>
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		<title>A real-time sharing stream of activty</title>
		<link>http://mortarandpixel.com/blog/2010/03/a-real-time-sharing-stream-of-activty/</link>
		<comments>http://mortarandpixel.com/blog/2010/03/a-real-time-sharing-stream-of-activty/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 20:48:24 +0000</pubDate>
		<dc:creator>Mickey Slater</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Social]]></category>

		<guid isPermaLink="false">http://mortarandpixel.com/blog/?p=209</guid>
		<description><![CDATA[Have you been waiting for a realtime stream of what people are sharing on the web? Wait no more, ShareThis just launched the ShareThis Stream which does just that. Is it cool? Sure. Will i blog about it? Yea. But will I use this to find out about cool stuff? No. Sharing Stream, Real-time Sharing, [...]]]></description>
			<content:encoded><![CDATA[<p>Have you been waiting for a realtime stream of what people are sharing on the web? Wait no more, <a href="http://sharethis.com/">ShareThis</a> just launched the <a href="http://sharethis.com/stream">ShareThis Stream</a> which does just that.</p>
<p>Is it cool? Sure.<br />
Will i blog about it? Yea.<br />
But will I use this to find out about cool stuff? No.</p>
<p><a href="http://sharethis.com/stream">Sharing Stream, Real-time Sharing, Trending Shares &#8211; ShareThis Stream</a>.</p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Adidas Augmented Reality shoe brings gaming to your&#8230; feet?</title>
		<link>http://mortarandpixel.com/blog/2010/02/adidas-augmented-reality-shoe-brings-gaming-to-your-feet/</link>
		<comments>http://mortarandpixel.com/blog/2010/02/adidas-augmented-reality-shoe-brings-gaming-to-your-feet/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 21:23:56 +0000</pubDate>
		<dc:creator>Mickey Slater</dc:creator>
				<category><![CDATA[Communication]]></category>

		<guid isPermaLink="false">http://mortarandpixel.com/blog/?p=206</guid>
		<description><![CDATA[I have seen Augmented Reality (AR) on in magazines, on beer coasters, on playing cards, on boardgames, on mobile phones&#8230; and on shoes. Kinda cool, but personally i would have given it a twist so people without the shoes could play with some of the AR&#8217;y goodness as well. Check out the video to see [...]]]></description>
			<content:encoded><![CDATA[<p>I have seen Augmented Reality (AR) on in magazines, on beer coasters, on playing cards, on boardgames, on mobile phones&#8230; and on shoes.</p>
<p>Kinda cool, but personally i would have given it a twist so people without the shoes could play with some of the AR&#8217;y goodness as well.</p>
<p>Check out the video to see it in action for yourself.</p>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>What Kevin Smith means for the future of PR</title>
		<link>http://mortarandpixel.com/blog/2010/02/what-kevin-smith-means-for-the-future-of-pr/</link>
		<comments>http://mortarandpixel.com/blog/2010/02/what-kevin-smith-means-for-the-future-of-pr/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 22:17:46 +0000</pubDate>
		<dc:creator>Mickey Slater</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[consumer]]></category>

		<guid isPermaLink="false">http://mortarandpixel.com/blog/?p=190</guid>
		<description><![CDATA[Read this line in an article today, another reason why in customer service you need to treat everyone special.. Nobody walks around with a Twitter follower count or blog URL painted on his or her forehead, and many extremely popular bloggers still live in relative physical anonymity, which means that the customer relations business is [...]]]></description>
			<content:encoded><![CDATA[<p>Read this line in an article today, another reason why in customer service you need to treat everyone special..</p>
<blockquote><p>Nobody walks around with a Twitter follower count or blog URL painted  on his or her forehead, and many extremely popular bloggers still live  in relative physical anonymity, which means that the customer relations  business is like a game of Minesweeper&#8211;you can never be sure what might  blow up in your face.</p></blockquote>
<p>This line came in response to the recent blowup when Southwest airlines kicked a passenger off their plane for being too fat. And as it were, this overweight individual was actor, director, writer, blogger Kevin Smith.</p>
<p><a href="http://news.cnet.com/8301-13577_3-10454328-36.html">Full story</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>How To Get on BuzzFeed&#8217;s Front Page!!</title>
		<link>http://mortarandpixel.com/blog/2010/02/how-to-get-on-buzzfeeds-front-page/</link>
		<comments>http://mortarandpixel.com/blog/2010/02/how-to-get-on-buzzfeeds-front-page/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 21:24:26 +0000</pubDate>
		<dc:creator>Mickey Slater</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Social]]></category>

		<guid isPermaLink="false">http://mortarandpixel.com/blog/?p=188</guid>
		<description><![CDATA[Buzzfeed is one of my favorite sites to catch trends and kill time. They just posted some tips on how to make the front page, nothing new but good recap. The best way to get on BuzzFeed&#8217;s front page is to make something that has a high chance of going viral. Have a look at [...]]]></description>
			<content:encoded><![CDATA[<p>Buzzfeed is one of my favorite sites to catch trends and kill time. They just posted some tips on how to make the front page, nothing new but good recap.</p>
<blockquote><p>The best way to get on BuzzFeed&#8217;s front page is to make something that has a high chance of going viral. Have a look at our most viral posts to get a sense of what works. Then use these tips to help you create something that is just viral as all hell.</p></blockquote>
<blockquote>
<ol>
<li>Don&#8217;t Just Link</li>
<li>Make Lists And Quizzes</li>
<li>Find An Angle</li>
<li>Share!</li>
<li>Start a Channel</li>
</ol>
</blockquote>
<p>See what what just happened there? They made a list and now I am sharing it.</p>
<p><a href="http://www.buzzfeed.com/expresident/how-to-get-on-buzzfeeds-front-page">How To Get on BuzzFeed&#8217;s Front Page!!: Pics, Videos, Links, News</a>.</p>
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		<item>
		<title>Verizon Swallows Hard And Embraces Skype</title>
		<link>http://mortarandpixel.com/blog/2010/02/verizon-swallows-hard-and-embraces-skype/</link>
		<comments>http://mortarandpixel.com/blog/2010/02/verizon-swallows-hard-and-embraces-skype/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 20:03:35 +0000</pubDate>
		<dc:creator>Mickey Slater</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Service]]></category>
		<category><![CDATA[hardware]]></category>

		<guid isPermaLink="false">http://mortarandpixel.com/blog/?p=182</guid>
		<description><![CDATA[It is about time. It took Apple a while to come around, and now Verizon. Verizon customers will now be able to bypass the outlandish international calling rates on their mobile phones and make free Skype-to-Skype calls or use their much cheaper Skype Out minutes instead. Surprised there is so much resistance from the carriers [...]]]></description>
			<content:encoded><![CDATA[<p>It is about time. It took Apple a while to come around, and now Verizon.</p>
<blockquote><p>Verizon customers will now be able to bypass the outlandish  international calling rates on their mobile phones and make free  Skype-to-Skype calls or use their much cheaper Skype Out minutes  instead.</p></blockquote>
<p>Surprised there is so much resistance from the carriers end. The more that people use data intense programs like these, the more customers will upgrade their data plans. Win-win, right?</p>
<p>Also, just because its interesting..</p>
<blockquote><p>Skype accounted for <a href="http://techcrunch.com/2010/01/19/skype-international-calling-minutes-share/">12  percent</a> of all international calling minutes last year, and that  number will just keep going up.</p></blockquote>
<p><a href="http://techcrunch.com/2010/02/16/verizon-skype/">Verizon Swallows Hard And Embraces Skype</a>.</p>
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		<item>
		<title>Ad.ly Launches Self Serve Platform For Advertisers To Push Sponsored Tweets</title>
		<link>http://mortarandpixel.com/blog/2010/02/ad-ly-launches-self-serve-platform-for-advertisers-to-push-sponsored-tweets/</link>
		<comments>http://mortarandpixel.com/blog/2010/02/ad-ly-launches-self-serve-platform-for-advertisers-to-push-sponsored-tweets/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 19:30:54 +0000</pubDate>
		<dc:creator>Mickey Slater</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Social]]></category>

		<guid isPermaLink="false">http://mortarandpixel.com/blog/?p=180</guid>
		<description><![CDATA[Ads on twitter and monetizing the twitter stream is a hotly debating topic, and I have to say I like this service. Ad.ly’s platform is designed to be self-service for both Twitter users and the advertisers. So for example, an advertiser for Dell could choose which Twitter power-user to pitch their ad too and then [...]]]></description>
			<content:encoded><![CDATA[<p>Ads on twitter and monetizing the twitter stream is a hotly debating topic, and I have to say I like this service.</p>
<blockquote><p>Ad.ly’s platform is designed to be self-service for both Twitter users  and the advertisers. So for example, an advertiser for Dell could choose  which Twitter power-user to pitch their ad too and then submit a bid to  a particular user. The publisher then approves or denies the request.  Once the publisher approves the Tweet, the message is sent out via their  account by Ad.ly.</p></blockquote>
<p>Will be interesting to see if this service picks up, but I imagine most people wont mind inserting a sponsored tweet now and again if they can pick, especially for a little $$.</p>
<p><a href="http://techcrunch.com/2010/02/16/ad-ly-launches-self-serve-platform-for-advertisers-to-enable-sponsored-tweets/">Ad.ly Launches Self Serve Platform For Advertisers To Push Sponsored Tweets</a>.</p>
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		<slash:comments>0</slash:comments>
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		<title>Facebook Launches Zero, A Text-Only Mobile Site For Carriers</title>
		<link>http://mortarandpixel.com/blog/2010/02/facebook-launches-zero-a-text-only-mobile-site-for-carriers/</link>
		<comments>http://mortarandpixel.com/blog/2010/02/facebook-launches-zero-a-text-only-mobile-site-for-carriers/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 19:21:54 +0000</pubDate>
		<dc:creator>Mickey Slater</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Social]]></category>

		<guid isPermaLink="false">http://mortarandpixel.com/blog/?p=178</guid>
		<description><![CDATA[Facebook Zero opens the door for carriers to monetize the mobile web, while giving users a Facebook on the go. Important to note, this is an opt in service that individual carries need to sign up for. This system is apparently called zero-rated pages, and allows operators to use a trimmed down version of a [...]]]></description>
			<content:encoded><![CDATA[<p>Facebook Zero opens the door for carriers to monetize the mobile web, while giving users a Facebook on the go. Important to note, this is an opt in service that individual carries need to sign up for.</p>
<blockquote><p>This system is apparently called zero-rated pages, and allows operators  to use a trimmed down version of a web application as a sort of teaser,  driving the adoption of certain mobile services or apps, and more data  usage revenue down the line.</p></blockquote>
<p><a href="http://techcrunch.com/2010/02/16/facebook-launches-zero-a-text-only-mobile-site-for-carriers/">Facebook Launches Zero, A Text-Only Mobile Site For Carriers</a>.</p>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>The next generation bends over</title>
		<link>http://mortarandpixel.com/blog/2009/09/the-next-generation-bends-over/</link>
		<comments>http://mortarandpixel.com/blog/2009/09/the-next-generation-bends-over/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 21:18:51 +0000</pubDate>
		<dc:creator>Mickey Slater</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Messaging]]></category>
		<category><![CDATA[Service]]></category>

		<guid isPermaLink="false">http://mortarandpixel.com/blog/?p=173</guid>
		<description><![CDATA[Jason Fried over at 37 Signals is not to thrilled bout Intuit&#8217;s acquisition of Mint Mint was a key leader of the next generation of game changers. And now it’s property of Intuit — the poster-child for the last generation. What a loss. Is that the best the next generation can do? Become part of [...]]]></description>
			<content:encoded><![CDATA[<p>Jason Fried over at 37 Signals is not to thrilled bout Intuit&#8217;s acquisition of <a href="http://www.mint.com">Mint</a></p>
<blockquote><p><span id="extended">Mint was a key leader of the next generation of game changers. And now it’s property of Intuit — the poster-child for the last generation. What a loss. Is that the best the next generation can do? Become part of the old generation? How about kicking the shit out of the old guys? What ever happened to that?</span></p></blockquote>
<p>Its difficult for innovation to come from within a company that is set in its ways, so I can see this as positive move for Intuit. But from Mint&#8217;s perspective I do question the move as it feels that they are at risk of losing what made them special in the first place.</p>
<p><a href="http://37signals.com/svn/posts/1927-the-next-generation-bends-over">The full rant &#8211; The next generation bends over &#8211; 37signals</a>.</p>
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		<item>
		<title>Is the Kindle Destined for SkyMall?</title>
		<link>http://mortarandpixel.com/blog/2009/09/is-the-kindle-destined-for-skymall/</link>
		<comments>http://mortarandpixel.com/blog/2009/09/is-the-kindle-destined-for-skymall/#comments</comments>
		<pubDate>Thu, 17 Sep 2009 19:48:32 +0000</pubDate>
		<dc:creator>Mickey Slater</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[hardware]]></category>
		<category><![CDATA[device]]></category>
		<category><![CDATA[kindle]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://mortarandpixel.com/blog/?p=168</guid>
		<description><![CDATA[Robert Fabricant has taken a business approach in an attempt to find out if the Kindle has any chance of success.This is not a &#8216;Is this device cool&#8217; type of article, but looks at different strategies and applies them to the Kindle. The TiVo Strategy The iTunes Strategy The Wii Strategy The App Store Strategy [...]]]></description>
			<content:encoded><![CDATA[<p><cite>Robert Fabricant</cite> has taken a business approach in an attempt to find out if the Kindle has any chance of success.This is not a &#8216;Is this device cool&#8217; type of article, but looks at different strategies and applies them to the Kindle.</p>
<ol>
<li>The TiVo Strategy</li>
<li><strong> </strong>The iTunes Strategy</li>
<li>The Wii Strategy</li>
<li>The App Store Strategy</li>
<li>The MySpace Strategy</li>
</ol>
<p>Full Article <a href="http://designmind.frogdesign.com/blog/is-the-kindle-destined-for-skymall.html">Is the Kindle Destined for SkyMall? | Blog | design mind</a>.</p>
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			<wfw:commentRss>http://mortarandpixel.com/blog/2009/09/is-the-kindle-destined-for-skymall/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Social Listening + Team Community</title>
		<link>http://mortarandpixel.com/blog/2009/09/social-listening-team-community/</link>
		<comments>http://mortarandpixel.com/blog/2009/09/social-listening-team-community/#comments</comments>
		<pubDate>Thu, 17 Sep 2009 19:23:09 +0000</pubDate>
		<dc:creator>Mickey Slater</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Service]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[jive]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[solutions]]></category>

		<guid isPermaLink="false">http://mortarandpixel.com/blog/?p=163</guid>
		<description><![CDATA[Jive Software has integrated Radian 6&#8242;s social listening services into their community software and wrapping it up in a neat package called the  Jive Market Engagement Solution. Relevant tweets, blog posts, comments in a traditional news website, or trend reports can be pulled directly into a team community with designated places for specific topics and [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.jivesoftware.com">Jive Software</a> has integrated<a href="http://www.radian6.com/cms/home"> Radian 6&#8242;</a>s social listening services into their community software and wrapping it up in a neat package called the <a href="http://www.jivesoftware.com/products/market-engagement"> Jive Market Engagement Solution</a>.</p>
<blockquote><p>Relevant tweets, blog posts, comments in a traditional news website, or trend reports can be pulled directly into a team community with designated places for specific topics and focus areas from the brand monitoring tool (such as competitors, industries, or product lines).</p>
<p>The team community is now the central place where virtual, topic-specific &#8220;war rooms&#8221; engage the broader team and facilitate collaborative decision-making.</p></blockquote>
<p>Sounds like a pretty cool tool, love to see it in action sometime.</p>
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