02-18-2010

5 Winning Corporate Social Good Campaigns

If you do work with a large brand, or a small one, take a look at this list. Geoff Livingston put together a great summary of 5 best corporate ‘social media for Social Good’ campaigns.

  1. DonorsChoose Crate & Barrel Gift certificates.
  2. Target Gives the check to Facebook
  3. Ford Helps Invisible People across America
  4. Stonyfield Farms Says ‘Have a Cow’
  5. The Pepsi Refresh Project

This is  more then company just writing a check to a group or organization. This is about getting people involved in programs, creating/raising awareness and making a difference.

This types of moves can humanize a brand, and give people a reason to care about it beyond what they actually make.

For details on the 5 campaigns, read the full article

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