Comments on: Ice and Technology and Social Media http://mortarandpixel.com/blog/2009/08/ice-technology-socialmedia/ the findings and observations of a Digital Channel Strategist Wed, 10 Mar 2010 01:06:35 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Ice Makers http://mortarandpixel.com/blog/2009/08/ice-technology-socialmedia/comment-page-1/#comment-156 Ice Makers Wed, 18 Nov 2009 07:00:49 +0000 http://mortarandpixel.com/blog/?p=151#comment-156 You would think that the ice harvesters would see the advantages of ice making and adopt this technology. However, all they could think about was the known: better saws, better storage, better transportation. You would think that the ice harvesters would see the
advantages of ice making and adopt this technology. However, all they
could think about was the known: better saws, better storage, better
transportation.

]]> By: Mike Germano http://mortarandpixel.com/blog/2009/08/ice-technology-socialmedia/comment-page-1/#comment-154 Mike Germano Thu, 27 Aug 2009 22:13:05 +0000 http://mortarandpixel.com/blog/?p=151#comment-154 Excited a tweet created a blog post. I love a good debate and only do so with people who I feel will offer me an educated view of diff view. Therefore lets keep the debate rolling. I am heading to digital dumbo in 10 minutes and we can talk it out there. If not I will write something up for this blog Friday. I will be thinking about this when I drink my Scotch & Soda and see the ice floating around. Excited a tweet created a blog post. I love a good debate and only do so with people who I feel will offer me an educated view of diff view. Therefore lets keep the debate rolling. I am heading to digital dumbo in 10 minutes and we can talk it out there.

If not I will write something up for this blog Friday.

I will be thinking about this when I drink my Scotch & Soda and see the ice floating around.

]]> By: Michael Maurillo http://mortarandpixel.com/blog/2009/08/ice-technology-socialmedia/comment-page-1/#comment-153 Michael Maurillo Thu, 27 Aug 2009 21:52:13 +0000 http://mortarandpixel.com/blog/?p=151#comment-153 Stories always make things easier to explain things, don't they?... With all due respect to Mike Germano who is a friend and someone who is more successful than I at a much younger age, this story illustrates the danger of looking only at the "technology." You have to wonder what questions were being asked by the ice makers & refrigerator makers that lead to ways to make ice. IMO, it had to have been something along the lines of "how do people use ice?" Well, for one, they use it to keep make their drinks cold. "Well, where do they like to drink these cold beverages?" At home. Hmmm, I bet people would pay a lot to be able to make ice in the comforts of their home... I no I'm over simplifying this, but they obviously didn't get there by asking, "what will the ice-making technology let us do?" That's why, being a big of an instigator of this specific twitter debate, I'm a firm believer that... "If you don’t understand the behavior you realistically can’t see the future of social media." I'm just sayin. ; ) Stories always make things easier to explain things, don't they?…

With all due respect to Mike Germano who is a friend and someone who is more successful than I at a much younger age, this story illustrates the danger of looking only at the "technology." You have to wonder what questions were being asked by the ice makers & refrigerator makers that lead to ways to make ice. IMO, it had to have been something along the lines of "how do people use ice?" Well, for one, they use it to keep make their drinks cold. "Well, where do they like to drink these cold beverages?" At home. Hmmm, I bet people would pay a lot to be able to make ice in the comforts of their home… I no I'm over simplifying this, but they obviously didn't get there by asking, "what will the ice-making technology let us do?"

That's why, being a big of an instigator of this specific twitter debate, I'm a firm believer that… "If you don’t understand the behavior you realistically can’t see the future of social media." I'm just sayin. ; )

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