AutoBanners Construct
Tumri is pretty cool company looking to ease the pains of banner development as well as turn the users experience into something a touch more relevant and potentially useful.
They have developed a system dubbed the AdPod Solution ( everything is a solution these days right? ) that claims to be able to dynamically build banners on the fly based on its audience and previous banner metrics.
The system gets broken down into a three step process which is both nice and easy.
Step One, determine your data source.
This can be anything form an excel spreadsheet to a rss feed.
Turmi lists the following as their acceptable formats
* A simple spreadsheet of 30 rows and 20 columns
* Existing SEM bulksheets filled with keywords and marketing messages
* Recurring data feed sent to affiliate platforms such as LinkShare, Commission Junction, or Performics
* Proprietary XML or RSS feeds
* Almost any other format with structured or semi-structured data
Step Two, Your Creative
Here you can setup your your marketing messaging. Choose one message or create a variety of messaging for various audiences. Variations in your message can be thru the text, images, color or flash pieces.
Step Three, Pick Your Pod ( the template )
Tumri has created a variety of premade AdPod templates that you can pick from. Each template acts as a wireframe blocked out into predefined sections for your logo, call to action, products, prices background ect ect. Essentially the template is the framework for how your banner appears on a website.
Summary
Three simple steps and you can have a various banners in multiple sizes with different messages and automatically have it optimize over time? Sounds like a win to me… in fact I think I can hear developers cheering in the distance.
We have not used Tumri or their AdPod system out of my office just yet, but hopefully that will change.